Founder at Rejuvenation Water
11.25 – 11.55 Success Strategies: The offline tactics that drove investors to support the campaign
11.55 – 12.25 Success Strategies: The online tactics to find and engage with investors
Having spent his early life in a small Yorkshire town and enjoying the outdoor life on his family’s Pennine dairy farm, the apple fell far from the tree when after completing his degree in Economics. From this, Kris embarked on a career in the financial sector in the City of London. However, even at an early age, he always felt he was destined to break into the business world.
He got his first sense of his business acumen and entrepreneurial spirit whilst still at school, when at 14, he took part in the Junior Enterprise Scheme. However, he was disappointed when his ideas on setting up a horse training and sales business were rejected as being too ambitious. Undeterred, his passion to develop a business idea continued at University, where he first discovered the benefits of amino acids and formulated the concept of “Rejuvenation Water”. Kris has been defining and developing the idea for several years, ultimately leading to the product being brought to market in 2016.